Northbank Media/A field guide to sun protection under real conditions/No product is named, rated or ranked

Field guide / Northbank Media

Nothing is waterproof. Plan for what actually happens.

Sun protection is tested in still water for defined periods, and then used in the sea for four hours, under a wetsuit, on a bike, on a summit, on snow. This is a field guide to that gap: what the claims certify, what fails first, and what to do about it. We name no products and rate nothing.

Sunlight refracting through moving open water
Direct and reflected ultraviolet, open water
Conditions files 12Standards notes 09Field craft 10Products rated noneMeasurements published noneRevision 2026-08-01

The conditions files

Each file names a real activity or environment and sets out the ultraviolet load, the water and sweat exposure, the friction, the duration, what fails first and the protection strategy, with a reapplication clock showing what degrades over hours.

All 12 files

The label decoder

A claim printed on packaging, what it legally certifies, and what it does not. It recurs throughout the site.

Label decoder

Waterproof

What it certifies

Nothing, in the UK or the EU. It is not a claim a sunscreen may make here, because it conveys an absolute level of performance that cannot be substantiated. The permitted vocabulary is water resistant and very water resistant, both tied to a published immersion procedure.

What it does not

It does not indicate a stronger formulation, a longer wear time or a better product. This publication is named after the word precisely because that is where the misunderstanding lives.

UK & EUSunscreen is a cosmetic product. Claims must be substantiated. Waterproof is not permitted.
USSunscreen is an over the counter drug. Water resistance is stated in minutes on the label.
AUPrimary sunscreens are therapeutic goods, evaluated against AS/NZS 2604, capped at 50+.

Open the standards section

Standards notes

What a claim printed on packaging legally certifies, and what it does not. The UK and EU position, the United States, where sunscreen is regulated as a drug, and the Australian standard.

All 9 notes

The four things that decide it

In order of effect. Sunscreen is last on the list, and that is not a criticism of sunscreen.

01Timing. Reduces the dose rather than blocking it. The only control with no failure mode.
02Shade. Removes the direct beam. Partial on snow, sand and water, because of reflection.
03Textile. Blocks completely for as long as it is worn, and never needs reapplying.
04Sunscreen. For everything the first three cannot cover, applied generously and reapplied.

The hierarchy in full

What this publication refuses to do

Set out here rather than buried, because it is the reason to trust anything else on the site.

Editorial standards
  • Name, rate, rank or recommend any sunscreen, brand or retailer. We have tested nothing.
  • Publish an SPF measurement, a retention percentage or any laboratory figure of our own.
  • Invent a statistic, a study or a rate. Where a number would go, we describe the mechanism and name the standard.
  • Give diagnostic guidance about anyone's skin, or publish a self assessment checklist. That belongs with a GP.
  • Run advertising networks, AdWords, sponsored articles or paid mentions.

The newsletter

A short note when a standard changes, a regulator publishes something relevant, or a new conditions file goes up. At most one clearly labelled sponsor line per issue, at published rates.

A short note when a standard changes, a regulator publishes something relevant, or a new conditions file goes up. No product recommendations, because we do not make any.